We always begin an engagement with a workshop. This typically takes about two days, we will talk to the l-team, anyone that is product-focused, and anyone that’s customer focused, and if we can interview a client we try to do this as well. In this workshop, we begin to plug in and download all the industry information, company info, and product info. We will produce ICPs and personas, begin messaging guidelines, and conduct a positioning exercise. The workshop is beneficial because we will set engagement goals and timelines for different activities to be completed. Once it’s over, we can go back and begin working on all the different initiatives that will take you to the next level.