We are an AI-driven paid acquisition growth studio that scales DTC startups!

We help DTC startups with a minimum total run-rate revenue of $500K improve their ad spend efficiency and scale LTV/CAC predictably with customized paid acquisition strategies.

Our Paid Acquisition Growth Studio is for...

Direct-To-Consumer (DTC) startups that lack the resources or expertise to construct an in-house paid acquisition team. Our services include acting as the outsourced paid acquisition arm to assist in the growth of DTC startups through any stage of marketing maturity.

Qualifications For Partnership

Run-Rate Total Revenue- Minimum of $500K
More than 15k Unique Visitors Per Month
CLTV:CAC- Minimum of 2x
Currentlly spending a minimum of $20K a month on paid avertising
Willing to make bold moves when it comes to creative
Scale ready and can handle at least 150-450%+ growth in the next 6 months

How We Help DTC Brands Increase Their CLTV/CAC

How can Principal Media Communications, LLC lower our cost per acquisition (CPA) ?

We Conduct a thorough analysis of the DTC brand’s target audience and market. This includes identifying their pain points, interests, and behaviors to create buyer personas that will inform our advertising strategies.

Develop a comprehensive paid acquisition strategy that is tailored to the DTC brand’s unique needs and goals. This includes identifying the best channels to reach their target audience, such as social media platforms, search engines, or display networks.

Implement data-driven optimization techniques to continuously improve the performance of our campaigns. This includes A/B testing ad copy, creatives, and targeting options to identify the most effective combinations that drive lower costs per acquisition.

Utilize retargeting campaigns to reach potential customers who have previously shown interest in the DTC brand but have not yet converted. This can help improve conversion rates and lower costs per acquisition by targeting users who are already familiar with the brand.

Leverage our unique advertising strategies, such as lookalike audience targeting and dynamic product ads, to reach new potential customers who are similar to the DTC brand’s existing customer base. This can help increase brand awareness and drive more qualified traffic to the website.

Monitor key metrics such as cost per click, cost per conversion, and return on ad spend to ensure that our campaigns are meeting the DTC brand’s goals and driving profitability.

How can Principal Media Communications, LLC increase our customer lifetime value (CLTV) ?

We Conduct a thorough analysis of the DTC brand’s existing customer base to identify patterns in purchasing behavior, demographics, and other key metrics. This will help us create buyer personas and tailor our advertising strategies to better engage and retain customers.

Develop a comprehensive email marketing strategy that includes personalized and automated campaigns to keep customers engaged and informed about the DTC brand’s products and services. This can include welcome campaigns, abandoned cart reminders, and post-purchase follow-ups.

Implement retargeting campaigns to reach customers who have previously made a purchase but have not returned to the website in some time. This can help re-engage these customers and drive repeat purchases.

Leverage our unique advertising strategies, such as lookalike audience targeting and dynamic product ads, to reach new potential customers who are similar to the DTC brand’s existing customer base. This can help increase brand awareness and drive more qualified traffic to the website.

Offer loyalty programs or incentives to encourage repeat purchases and increase customer retention. This can include discounts or free products for customers who make multiple purchases or refer friends to the DTC brand.

Monitor key metrics such as customer lifetime value, repeat purchase rate, and churn rate to ensure that our advertising strategies are driving profitability for the DTC brand.

How can Principal Media Communications,LLC increase our return on ad spend (R.O.A.S) ?

We Conduct a thorough analysis of the DTC brand’s historical advertising data to identify the most effective channels, campaigns, and targeting options that have delivered high ROAS in the past. This will help us understand what has worked well and inform our future strategies.

Develop a comprehensive audience segmentation strategy to target specific customer segments with tailored messaging and offers. This can include demographic, psychographic, or behavioral segmentation to ensure that our ads are reaching the most relevant and receptive audience.

Implement data-driven optimization techniques to continuously improve the performance of our campaigns. This includes A/B testing ad copy, creatives, landing pages, and targeting options to identify the most effective combinations that drive higher ROAS.

Leverage advanced targeting options and remarketing techniques to reach users who have already shown interest in the DTC brand. This can include dynamic product ads, custom audience targeting, or lookalike audience targeting to maximize the likelihood of conversions and improve ROAS.

Utilize conversion tracking and attribution models to accurately measure the impact of our advertising efforts on revenue generation. This will help us identify which campaigns or channels are driving the highest ROAS and allocate budget accordingly.

Continuously monitor key metrics such as ROAS, cost per acquisition, and conversion rates to ensure that our campaigns are meeting the DTC brand’s goals and driving profitability.

How can Principal Media Communications, LLC optimize our marketing budget ?

We Conduct a thorough analysis of the DTC brand’s target audience and market to identify the most effective channels and campaigns that will drive the highest ROI. This includes analyzing historical data, competitive research, and customer insights to inform our advertising strategies.

Develop a comprehensive paid acquisition strategy that is tailored to the DTC brand’s unique needs and goals. This includes identifying the best channels to reach their target audience, such as social media platforms, search engines, or display networks, and allocating budget accordingly.

Utilize advanced targeting options and remarketing techniques to reach users who have already shown interest in the DTC brand. This can include dynamic product ads, custom audience targeting, or lookalike audience targeting to maximize the likelihood of conversions and improve ROI.

Implement data-driven optimization techniques to continuously improve the performance of our campaigns. This includes A/B testing ad copy, creatives, landing pages, and targeting options to identify the most effective combinations that drive higher ROI.

Leverage our unique advertising strategies, such as lookalike audience targeting and dynamic product ads, to reach new potential customers who are similar to the DTC brand’s existing customer base. This can help increase brand awareness and drive more qualified traffic to the website.

Continuously monitor key metrics such as cost per acquisition, conversion rates, and return on ad spend to ensure that our campaigns are meeting the DTC brand’s goals and driving profitability.

Utilize automation tools and strategies to streamline campaign management and reduce costs associated with manual optimization and reporting.

How can Principal Media Communications, LLC ensure our audience targeting is optimized ?

We conduct a thorough analysis of the DTC brand’s existing customer base to identify patterns in purchasing behavior, demographics, and other key metrics. This will help us create buyer personas and tailor our advertising strategies to better engage and retain customers.

Develop a comprehensive audience segmentation strategy to target specific customer segments with tailored messaging and offers. This can include demographic, psychographic, or behavioral segmentation to ensure that our ads are reaching the most relevant and receptive audience.

Utilize advanced targeting options and remarketing techniques to reach users who have already shown interest in the DTC brand. This can include dynamic product ads, custom audience targeting, or lookalike audience targeting to maximize the likelihood of conversions and improve ROI.

Leverage our unique advertising strategies, such as lookalike audience targeting and dynamic product ads, to reach new potential customers who are similar to the DTC brand’s existing customer base. This can help increase brand awareness and drive more qualified traffic to the website.

Implement data-driven optimization techniques to continuously improve the performance of our campaigns. This includes A/B testing ad copy, creatives, landing pages, and targeting options to identify the most effective combinations that drive higher ROI.

Continuously monitor key metrics such as cost per acquisition, conversion rates, and return on ad spend to ensure that our campaigns are meeting the DTC brand’s goals and driving profitability.

Utilize automation tools and strategies to streamline campaign management and reduce costs associated with manual optimization and reporting.

How can Principal Media Communications, LLC improve our sales funnel?

We Conduct a thorough analysis of the DTC brand’s current sales funnel to identify any bottlenecks or areas for improvement. This includes reviewing website analytics, conversion rates, and customer feedback to understand the customer journey.

Develop a comprehensive conversion rate optimization (CRO) strategy to improve the performance of each stage in the sales funnel. This can include optimizing landing pages, improving website navigation and user experience, and implementing persuasive call-to-action elements.

Implement data-driven optimization techniques to continuously improve the performance of our campaigns. This includes A/B testing ad copy, creatives, landing pages, and targeting options to identify the most effective combinations that drive higher conversion rates.

Leverage our unique advertising strategies, such as lookalike audience targeting and dynamic product ads, to drive qualified traffic to the top of the sales funnel. This can help increase brand awareness and attract potential customers who are more likely to convert.

Utilize retargeting campaigns to re-engage users who have shown interest in the DTC brand but have not yet converted. This can include personalized messaging and offers to encourage them to move further down the sales funnel.

Implement email marketing campaigns to nurture leads and guide them through the sales funnel. This can include sending targeted emails based on user behavior and preferences, such as abandoned cart reminders or product recommendations.

Continuously monitor key metrics such as conversion rates, average order value, and customer lifetime value to ensure that our campaigns are driving profitability at each stage of the sales funnel.

The Costs of a Full-Time Marketing Team in 2023-24

What you get when you Partner with us....

Fractional Paid Acquisition Marketing Team

A Full-Staffed Paid Acquisition Marketing Team That Will Increase Your CLV/CAC Efficiently And Effectively!

Your paid acquisition marketing strategy will be developed and executed with precision and backed by data analysis. Multiple variables such as customer acquisition cost, lifetime value, and customer retention rates would be analyzed, and methodologies to monetize them would be devised. Through a series of experiments and testing, the ideal ad formats, targeting options, keywords, and placements would be identified and implemented. As per industry standards, we would closely monitor and evaluate the KPIs, including click-through rates, conversion rates, and ROI. The results would be further optimized, ensuring maximum growth and profitability for your DTC brand.

  • Fractional Paid Acquisition Marketing Team- Starting at $10,000/mo

  • Chief Marketing Officer HOT
  • Growth Marketing Manager HOT
  • Paid Media Specialist HOT
  • A.I Data Analyst HOT
  • Copywriter HOT
  • Web Developer HOT
  • Graphic Designer HOT
  • Videographer HOT
  • Video Editor HOT
  • Influencer Marketing Manager HOT

Our Work Speaks For Itself

Previous
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Our Fractional Paid Acquisition Marketing Team helps you...

1

Maintain Your Product Market Fit While Scaling

Our team of professionals provides expertise and methods to ensure that your brand continues to meet the dynamic needs of its target audience while scaling effectively. Our Paid Acquisition Team enables DTC brands to enhance their brand loyalty, increase revenue, and achieve sustainable growth.

2

Build a sustainable Marketing Engine that matures with you

Our scientifically-driven approach ensures that every decision made has a basis in factual evidence and logical analysis. With our assistance, you can confidently stay ahead of the marketing curve, achieving your objectives while operating sustainably for long-term success.

3

Get an instant DTC Paid Acquisition Marketing Team with strategic & tactical coverage

You get the advantages of having a fully-staffed paid acquisition team while paying only a fraction of the cost of an in-house marketing team.

4

Cross the chasm to early majority customers

With our expertise, we maximize the efficiency of your marketing efforts and increase the conversion rate of your target audience. It is essential to take advantage of the data-driven approach we have to offer in order to drive more traffic to your site and increase overall revenue.Our scientific approach to paid acquisition grant you the opportunity to attain a significant position within the market and transform your startup into a household name.

5

Keep Your CLV/CAC at 3:1 or higher

Our empirically-validated paid acquisition methodologies aid in the amplification of your customer lifetime value, through judicious minimization of your customer acquisition costs.

6

Keep your ROAS at 4:1 or Higher

Utilizing a scientific methodology, our team implements paid acquisition strategies that integrate key data points and psychologically-based techniques to optimize online sales for your store.

Our Process

Internal Marketing Audit

In order to effectively assist in the growth of your customer base, it is imperative that we possess a comprehensive understanding of your business. Our approach is not solely focused on numerical metrics, but also on elements such as sales performance, customer loyalty, and retention rates, commencing from the onset of our engagement.

01
02

Actionable Plans

As data-driven marketers devoted to optimizing business outcomes, we recognize the paramount value of goal-setting and strategic planning. Our team is equipped to collaboratively design a customized roadmap for your success, leveraging sophisticated methodologies and data-driven insights. Drawing on our extensive knowledge of paid acquisition strategies specifically designed for direct-to-consumer brands, we can confidently guarantee that our evidence-based approach will lead to measurable improvements in your company's performance.

Effective Execution

Our team of marketing researchers, staffed with professionally trained individuals, will collaborate to execute a seamless paid acquisition campaign, successfully driving new customers to your Direct-to-Consumer (DTC) brand. We employ advertising creative concepts based on psychological principles, leverage the application of artificial intelligence, and implement tried and tested strategies for paid acquisition performance that surpasses expectations.

03
04

Optimize & Scaling

Our team employs sophisticated algorithms and statistical analysis techniques to leverage the invaluable insights gleaned from your advertising campaigns. This allows us to fine-tune them meticulously, with the objective of facilitating the expansion of your company.

We are your one-stop paid acquisition growth studio for DTC brands.

READY TO BOOST YOUR R.O.A.S CLV/CAC WITH THESE TOOLS?

Facebook & Instagram Ads

We help you convert customers with our visually creative and highly converting ads.

Google Ads

We use our artificial intelligence and other proprietary tools to convert customers actively searching for your products and services on Google.

Microsoft Ads

We use our artificial intelligence and other proprietary tools to convert customers actively searching for your products and services on Microsoft.

Snapchat Ads

We help you convert customers with our visually creative and highly converting ads.

TikTok Ads

We help you convert customers with our visually creative and highly converting ads.

Pinterest Ads

We help you convert customers with our visually creative and highly converting ads.

Youtube Ads

We help you convert customers with our visually creative and highly converting ads.

Amazon Ads

We use our artificial intelligence and other proprietary tools to convert customers actively searching for your products and services on Amazon.

Twitter Ads

We help you convert customers with our visually creative and highly converting ads.

LinkedIn Ads

We help you convert customers with our visually creative and highly converting ads.

Shopify

If you own a Shopify store, our Shopify experts can help you maximize your sales with our unique advertising strategies.

WooCommerce

If you are running on a WooCommerce platform- our WooCommerce experts will help you maximize your sales.

WordPress

Our WordPress experts are here to maximize the effectiveness of your website.

Funnelytics

We help you maximize the effectiveness of your sales funnel by partnering with Funnelytics.

GA4

If you're currently using GA4- our analytics experts hlep your team maximize the effectiveness of your marketing with data-driven decisions.

StackAdapt

Our programmatic advertising partner enables us to maximize your ROAS by capturing your target audience in the right place and at the right time through programmatic advertising channels such as Native, Display, Video, CTV, DOOH, Audio and much more..

Convertflow

With ConvertFlow, we create the all-in-one funnel builder for your DTC brand. We create, test and personalize popups, forms, quizzes, product recommendations, landing pages and more.

Our Paid Acquisition Strong Points

We are the #1 most flexible and creative paid acquisition growth studio in the world. All we do is paid acquisition advertising and that’s why we’re the best at it. 

Strategic Planning
100%
Marketing Team Development
100%
Artifical Intelligence Applications
100%
OKR Goal Setting & Execution
100%
Marketing Research
100%
DTC Buyer Persona Development
100%
Programmatic Ads
100%
Facebook & Instagram Ads
100%
Google Ads
100%
Microsoft Ads
100%
Snapchat Ads
100%
TikTok Ads
100%
Pinterest Ads
100%
Youtube Ads
100%
Amazon Ads
100%
Twitter Ads
100%
LinkedIn Ads
100%
Landing Page Optimization
100%
Data Analytics
100%
Conversion Rate Optimization
100%

The #1 Paid Acquisition Growth Studio

Why do Brands Partner with us?

Here at Principal Media Communications, LLC- we are client-focused and results-oriented. 

Why Paid Acquisition?

Why Partner with us?

our partners trust us

Brent C.

CEO, Explotees

“Principal Media Communications, LLC is a highly professional growth partner. We can depend on them to be transparent, smart, and committed to our success.”

Elly D.

CMO, Ollister Urban

“Principal Media Communications, LLC has consistently proven their ability to understand our business needs and help us outperform our expectations.”

Jenna R.

VP Marketing, Sambuxa NYC

“When we needed help to manage the strategy and rollout of a complex marketing plan, Principal Media Communications, LLC turned out to be the perfect partner.”

PATH TO SUCCCESS

READY TO BOOST YOUR RETURN ON AD SPEND?

ready to reach new heights? Let's get there, together.

Simplified Pricing For DTC Brands

FAQ

Most frequent questions and answers

Unlike typical D2C ad agencies, our AI-Driven Paid Acquisition Growth Studio aims to maximize your marketing spend’s efficiency. By utilizing AI automation for campaign analysis, we identify real-time performance patterns and make data-driven optimizations, resulting in reduced wasted ad spend and increased overall return on ad spend (ROAS) by an average of 30%. We help you achieve better results while minimizing your cost per acquisition.

We work with D2C startups that have product/market fit and meet the following criteria: 

  1. Run-Rate Revenue- Minimum of $500K
  2. Run-rate Total Revenue Growth- Minimum of 2x
  3. Average Order Size(AOV)- Minimum of $100
  4. Gross Margin- Minimum of 25%
  5. CLTV/CAC- Minimum of 1x
  6. Monthly Ad Spend- Currently spending a minimum of $20K per month on paid ads
  7. Needs a strong Marketing Leader to shake things up
  8. Willing to make bold moves when it comes to creative
  9. Scale-Ready and can handle at least 150-450% growth in the next 6 months.

You need our D2C Growth Studio when your data tells you you’ve hit a glass ceiling. This could be due to a lack of marketing resources or a lack of marketing creativity—which is completely normal! It’s time to partner with our D2C growth studio when your tried and tested methods are no longer working for you or not bring the results you need to see.

We always begin an engagement with a workshop. This typically takes about two days, we will talk to the l-team, anyone that is product-focused, and anyone that’s customer focused, and if we can interview a client we try to do this as well. In this workshop, we begin to plug in and download all the industry information, company info, and product info. We will produce ICPs and personas, begin messaging guidelines, and conduct a positioning exercise. The workshop is beneficial because we will set engagement goals and timelines for different activities to be completed. Once it’s over, we can go back and begin working on all the different initiatives that will take you to the next level.

Early on, there will be a time investment. But this ensures that all parties are aligned and everyone can share what the brand means to them. After that, the cadence is set by you. If you would like to meet once a week, you can. If you would like to be integrated into the contact strategy and help produce content, you can. We are fully capable of moving from there, but you can choose how involved you would like to be.

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